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Prompt Library

For Marketers

ChatGPT Prompts for Marketers

From keyword to published post to a week of social — these prompts cover the marketing content pipeline. They’re built around search intent and a real audience, not vague “write me a blog” requests, so the output is usable, not filler.

The SEO prompts here produce work you can hand to a writer: a content brief with intent, related terms, an outline, and the gap in the current top result; a meta title and description that fit the pixel limits; an FAQ mined from real “People Also Ask” questions. The social and email prompts turn one piece of content into a week of platform-ready posts and a newsletter people actually open.

These prompts get you a strong draft fast — the strategy, the angle, and the final polish are still your job. Pair them with real data: paste a competitor URL, your keyword list, or last month’s metrics, and the output stops being generic.

14 prompts · free to copy · example output on each

ChatGPTGeminiClaude

Write an SEO content brief

Give a writer everything they need to rank: intent, outline, keywords, angle.

The prompt
Write a complete SEO content brief for an article targeting the keyword [TARGET KEYWORD].

Include:
- Primary keyword and 4–6 semantically related terms to weave in naturally
- Search intent classification (informational / navigational / commercial / transactional)
- Target audience and their assumed knowledge level
- Recommended word count range
- Suggested H1, H2 headings, and one H3 example
- One competing article to beat and what it is missing
- Angle that differentiates our piece
- One internal-link opportunity to [RELATED PAGE OR CATEGORY]

Topic area: [TOPIC]. Our product/service: [PRODUCT].
Example output
Target keyword: project management software for agencies Intent: Commercial investigation (users comparing options before buying) Audience: Agency ops managers, 30–200 staff; know PM tools, deciding to switch Related terms to include: agency workflow software, client project tracking, resource allocation tool, retainer management, agency time tracking Word count: 1,800–2,400 H1: The Best Project Management Software for Agencies in 2025 H2s: What makes agency PM different | How we tested | Top 6 tools | Feature comparison | Who should pick what | Bottom line Gap in top result: Lacks pricing tiers and doesn't address retainer-based billing. Angle: Focus on retainer + billable-hour workflow — the agency-specific pain point competitors skim. Internal link: Link to /agency-time-tracking-guide at first mention of "time tracking."

TipPasting one competing article's URL and asking the model to find its gaps produces sharper angle ideas than asking it to invent them from scratch.

ChatGPTGeminiClaude

Outline an SEO blog post

Build a search-intent-driven outline before writing a word.

The prompt
Create a detailed outline for a blog post targeting [PRIMARY KEYWORD]. The post should satisfy [SEARCH INTENT: informational / commercial / transactional].

Audience: [WHO THEY ARE AND WHAT THEY ALREADY KNOW]

Deliverables:
- H1 with the keyword placed naturally
- H2 sections with a one-sentence rationale for why each section serves the reader's intent
- One H3 under each H2 showing how to add depth without padding
- A conclusion that includes a soft CTA to [DESIRED NEXT STEP]
- Estimated word-count split per section
Example output
H1: How to Reduce Employee Onboarding Time Without Cutting Corners (~80 words) H2: Why onboarding still takes too long at most companies (rationale: names the problem so readers confirm they're in the right place) ~250 words H3: The three places time actually disappears H2: Five tactics that cut time-to-productivity in half (rationale: the payoff readers came for) ~700 words H3: Tactic 2 — async video walkthroughs instead of live shadowing H2: What not to cut — mistakes that create costly re-onboarding ~350 words H3: The one thing never to async Conclusion + CTA: summarize, link to onboarding checklist template ~150 words

TipAdding a rationale for each H2 forces you to justify every section against reader intent — it is the fastest way to spot padding before you write a single word.

ChatGPTGeminiClaude

Cluster keywords into topics

Group a keyword list into pages and pillar topics.

The prompt
I have a list of [NUMBER] keywords related to [BROAD TOPIC]. Group them into clusters that each represent one distinct page or article.

For each cluster:
- Give it a topic label
- Identify the best primary keyword to target
- List 3–5 supporting terms that belong on the same page
- Classify the cluster intent (informational / commercial / transactional)
- Flag if any two clusters are too similar to separate (cannibalization risk)

Keywords to cluster: [PASTE LIST]
Example output
Cluster 1 — Email Marketing Automation (informational) Primary: email marketing automation Supporting: automated email campaigns, email drip sequence, marketing automation tools, triggered emails Note: "best email automation software" overlaps with Cluster 3 — keep on Cluster 3, not here. Cluster 2 — Email Open Rate Benchmarks (informational) Primary: email open rate by industry Supporting: average open rate email, email benchmark 2025, what is a good open rate Cluster 3 — Email Automation Software Comparison (commercial) Primary: best email marketing automation software Supporting: Klaviyo vs Mailchimp, email automation pricing, email tool reviews Cannibalization risk: Clusters 1 and 3 share "automation" — differentiate by intent (how-to vs. buy).

TipAsk the model to flag cannibalization risks explicitly — it is easy to build two pages that split ranking signals instead of one page that wins.

ChatGPTGeminiClaude

Write meta titles and descriptions

Generate click-worthy, length-safe SERP snippets.

The prompt
Write 3 meta title options and 2 meta description options for a page targeting [TARGET KEYWORD].

Page topic: [BRIEF DESCRIPTION OF PAGE CONTENT]
Audience: [WHO IS SEARCHING]

Rules:
- Titles: 50–60 characters including the keyword. No clickbait. Make each title take a different angle (keyword-first / benefit-first / question).
- Descriptions: 140–155 characters. Include the keyword, a clear benefit, and a soft call to action. No truncation.
- Label each option with its character count.
Example output
Titles: A: "Project Management Software for Agencies | [Brand]" — 51 chars | keyword-first B: "Run Client Projects Without the Chaos — [Brand]" — 48 chars | benefit-first C: "Which PM Tool Fits Your Agency? Compare Top 6" — 46 chars | question/comparison Descriptions: A: "Compare the top project management tools built for agencies. Retainer billing, client portals, and resource tracking in one place. See which fits your team." — 155 chars B: "Agency teams waste hours switching between tools. Find the PM software that handles clients, timelines, and billing — without the spreadsheet chaos." — 147 chars

TipGenerating titles in three distinct angles (keyword-first, benefit-first, question) gives you real creative range to A/B test, rather than minor word-order variations that perform the same.

ChatGPTGeminiClaude

Repurpose a blog post into social

Spin one article into a week of platform-ready posts.

The prompt
Take the blog post below and repurpose it into 5 social media posts — one per platform: LinkedIn, Twitter/X, Instagram, Facebook, and Threads.

Each post should:
- Pull a distinct angle or insight from the article (no two posts should make the same point)
- Match the platform's tone and length norms
- Include a platform-appropriate CTA linking back to the article

Blog post: [PASTE POST OR SUMMARY]
Article URL: [URL]
Example output
LinkedIn (professional, ~150 words): "Most agencies blame scope creep for missed deadlines. The data says it's usually something quieter: nobody agreed on what 'done' looks like at kickoff. We analyzed 200 completed agency projects and found that the ones finishing on time shared one habit... [link]" Twitter/X (~240 chars): "Agencies that finish projects on time don't have better clients. They agree on 'done' before work starts. 3 questions we ask every kickoff: [link] 🧵" Instagram (caption, visual hook): "The one question that prevents scope creep 👇 (swipe to see all 3) Most agencies never ask it at kickoff. Full breakdown at the link in bio." Facebook (~80 words conversational): "We looked at 200 agency projects to find what on-time delivery actually had in common. It wasn't better tools or bigger teams. It was one kickoff habit. Worth a read if your deadlines slip more than you'd like. [link]" Threads (casual, 2 short paras): "Hot take: scope creep is a kickoff problem, not a client problem. Read our breakdown — link in bio."

TipForce each post to pull a different angle by numbering the key insights in the article and assigning one insight per platform — this prevents every caption from recycling the same hook.

ChatGPTGeminiClaude

Plan a monthly content calendar

Turn topics into a scheduled, channel-mapped calendar.

The prompt
Build a one-month content calendar for [COMPANY / PRODUCT TYPE] targeting [AUDIENCE].

Input:
- Content pillars: [LIST 3–4 TOPICS]
- Channels: [e.g., blog, LinkedIn, email newsletter, Instagram]
- Publish frequency by channel: [e.g., blog 2x/week, social daily]
- Any upcoming dates or campaigns to build around: [EVENTS / LAUNCHES]

Output format: a week-by-week table with columns: Week | Date | Channel | Content Type | Topic / Title | Primary Keyword or Theme | Goal (awareness / consideration / conversion)
Example output
Week 1 | Jun 2 | Blog | Long-form guide | "How to Onboard Remote Employees in Under 2 Weeks" | remote employee onboarding | Awareness Week 1 | Jun 3 | LinkedIn | Thought-leadership post | Stat from the guide: 6-week average ramp | onboarding efficiency | Awareness Week 1 | Jun 5 | Email | Newsletter | Curated: 3 onboarding templates + blog CTA | — | Consideration Week 2 | Jun 9 | Blog | Comparison post | "Loom vs. Notion for Async Onboarding" | async onboarding tools | Consideration Week 2 | Jun 10–14 | LinkedIn + Instagram | Daily tips (5 posts) | One tip per day from the guide | onboarding tips | Awareness Week 3 | Jun 16 | Blog | Case study | "How [Client] Cut Ramp Time from 6 to 2 Weeks" | onboarding case study | Conversion Week 3 | Jun 19 | Email | Product email | Case study + free trial CTA | — | Conversion

TipIncluding the Goal column on every row forces you to verify that the full calendar moves buyers through awareness, consideration, and conversion rather than clustering at one stage.

ChatGPTGeminiClaude

Write landing page copy

Draft conversion-focused landing page copy from a simple brief.

The prompt
Write conversion-focused landing page copy for [PRODUCT / OFFER].

Brief:
- Target visitor: [WHO THEY ARE, HOW THEY ARRIVED]
- Their primary problem: [PAIN POINT]
- What the product does: [ONE-LINE DESCRIPTION]
- Key proof points: [STAT, TESTIMONIAL, OR CUSTOMER LOGO]
- Primary CTA: [ACTION + OFFER, e.g., "Start free trial"]

Sections to write: Hero (headline + subhead + CTA), Problem block (2–3 sentences), Solution block (3 benefit bullets), Social proof (use my proof points), and a closing CTA. Plain language, no filler phrases.
Example output
HERO Headline: Stop losing 40 hours a month to manual client reporting. Subhead: Databox pulls your clients' metrics into one dashboard and writes the report for you — automatically, every week. CTA: Start your free 14-day trial → PROBLEM Agency reporting eats time you don't have. Pulling numbers from five tools, formatting slides, chasing missing data — it's two days of work that should take 20 minutes. SOLUTION - Connect any source in minutes: Google Analytics, HubSpot, Meta Ads, and 70+ more - Auto-generated reports your clients can open without a login - Custom white-label branding on every dashboard SOCIAL PROOF "We reclaimed 38 hours a month on reporting alone." — Jordan M., Head of Growth, Trellis Agency Trusted by 1,400+ marketing teams. CLOSING CTA See your clients' data in one place today. No credit card required.

TipSpecifying how the visitor arrived (paid ad, organic search, email) lets the model calibrate how much context to establish in the hero — a cold paid-ad visitor needs more orientation than a warm email click.

ChatGPTGeminiClaude

Generate an FAQ from real questions

Build an FAQ that captures long-tail and "People Also Ask" queries.

The prompt
Generate an FAQ section for a page about [TOPIC / PRODUCT] using the question-style keywords below.

For each question:
- Rewrite the question in natural spoken language (as a real person would ask it)
- Write a 40–80 word answer optimized for featured-snippet format (direct answer in the first sentence)
- Note which question is most likely to appear in Google's "People Also Ask" box and why

Target keyword questions: [PASTE KEYWORD QUESTIONS]
Product or page context: [BRIEF DESCRIPTION]
Example output
Q: How long does it take to set up a client reporting dashboard? A: Most users connect their first data source and have a live dashboard in under 15 minutes. Connecting Google Analytics, HubSpot, or Meta Ads is a single OAuth login — no developer needed. Full white-label setup with your agency's branding takes about an hour. PAA likelihood: High — matches "how long does X take" patterns Google surfaces for software tools. Q: Can clients view dashboards without logging into the tool? A: Yes. Every dashboard generates a shareable link your clients can open in any browser without creating an account or password. You control whether the link is view-only or allows data filtering. Q: Is there a free plan for agencies? A: Databox offers a free plan with three data source connections and one dashboard — enough to test it with one client before committing to a paid tier.

TipPaste the actual People Also Ask questions from a Google search into this prompt — they are already the exact phrasing Google wants to surface, so matching them in your answer text is a direct featured-snippet signal.

ChatGPTGeminiClaude

Write a marketing newsletter

Draft a newsletter people open and click, from your raw updates.

The prompt
Write a marketing email newsletter using my raw notes below.

Structure:
1. Subject line (curiosity-driven, under 50 characters, no clickbait)
2. Preview text (complements the subject, under 90 characters)
3. Opening hook — one or two sentences that make the reader feel the issue is already theirs
4. Main content — [NUMBER] sections, each with a short header, 2–3 sentences, and one link
5. Sign-off from [SENDER NAME / PERSONA]

Tone: [e.g., direct and warm / conversational / expert but approachable]
Raw updates to include: [PASTE YOUR NOTES OR BULLET POINTS]
Example output
Subject: The report nobody reads (and how to fix it) Preview: Most client reports answer the wrong question entirely. --- Hi [First Name], Every client report answers "what happened?" Most clients want to know "should I be worried?" That gap is why reports don't get read. THIS WEEK Reporting fix Stop leading with traffic. Lead with the metric that decides the month — revenue, leads, or pipeline. One number, then context. [Read the full approach →] Template we're sharing We built a one-page weekly client dashboard that fits on a phone screen. No scroll required. [Download it free →] Quick read Rand Fishkin on why vanity metrics survive: "Because they're easy to report, not because they matter." Worth 4 minutes. [Link] --- Until next week, [Sender Name]

TipWrite the preview text to complete the subject line, not repeat it — together they are one sentence the reader reads before deciding to open. Testing them as a unit beats A/B testing either one alone.

ChatGPTGeminiClaude

Announce a product launch on social

Write launch-day posts that drive clicks across platforms.

The prompt
Write launch-day social media posts for [PRODUCT NAME], a [ONE-LINE DESCRIPTION].

Audience: [WHO IT IS FOR]
Key benefit: [PRIMARY VALUE PROPOSITION]
Launch offer or hook: [FREE TRIAL / DISCOUNT / WAITLIST, if any]
Link: [URL]

Write one post each for: Twitter/X, LinkedIn, and Instagram. Each post should use a different angle — don't repeat the same hook. Include platform-appropriate formatting and a CTA.
Example output
Twitter/X: We just shipped something I've wanted for 2 years. Databox now writes your client reports automatically — every week, without touching a spreadsheet. 14-day free trial, no card required. 👉 [URL] --- LinkedIn: Today we launched something that's been in the works since early 2023. Client reporting is one of the biggest time sinks for agency teams — not because the data is hard to find, but because pulling it from 6 tools, formatting it, and making it readable is a full day's work every week. We automated all of it. Connect your sources, choose a template, and Databox sends a white-labeled report to your client automatically. First 14 days free: [URL] If you run an agency and reporting is a pain, I'd genuinely love to know what you think. --- Instagram: Reporting day 😅 vs. reporting day now ✨ We just launched automated client reports — your data, your branding, delivered weekly without you touching it. Link in bio to try it free.

TipAssign each platform a genuinely different angle (Twitter/X: intrigue, LinkedIn: backstory, Instagram: before/after visual contrast) before writing — posts that share an angle just feel like reposts, which reduces saves and shares.

ChatGPTGeminiClaude

Write a LinkedIn thought-leadership post

Turn a point of view into a post that builds authority.

The prompt
Write a LinkedIn thought-leadership post for [MY NAME / PERSONA], who is a [ROLE] in [INDUSTRY].

My point of view: [STATE THE CONTRARIAN CLAIM OR OBSERVATION IN 1–2 SENTENCES]
Evidence or experience I can cite: [STAT, STORY, OR SPECIFIC EXAMPLE]
Who I am speaking to: [TARGET READER]

Rules:
- First line must be a hook that stops the scroll — no "I'm excited to share" or "Hot take:"
- Use short paragraphs (1–3 lines each)
- Share the real point of view, not a safe hedge
- End with a question that invites comments from the target reader
- 150–250 words
Example output
Most marketing teams are measuring the wrong thing after a content refresh. They track rankings. They should track revenue-per-visit. Here's why: we refreshed 14 old blog posts for a SaaS client last quarter. Average ranking improved by 6 positions. Organic traffic went up 31%. Conversions went down 4%. The posts that gained traffic were attracting earlier-stage readers who weren't ready to buy. Better rankings, worse business results. Once we filtered the keyword list to commercial-intent queries only and rewrote the CTAs to match where the reader was in the funnel — conversions recovered and then grew 18% over baseline. The lesson: "more traffic" is a vanity goal. "More traffic from people who buy" is a strategy. If you run content for a product-led company, what's the one metric you'd never give up in a board report?

TipNaming a specific result with a specific number (31% traffic increase, 4% conversion drop) does more for credibility than any general claim about expertise — specificity is what makes thought-leadership posts get saved and shared.

ChatGPTGeminiClaude

Generate ad copy variations to test

Produce multiple ad angles and hooks for A/B testing.

The prompt
Write [NUMBER] ad copy variations for [PLATFORM: Google / Meta / LinkedIn] promoting [PRODUCT / OFFER].

Product: [ONE-LINE DESCRIPTION]
Target audience: [WHO THEY ARE]
Primary pain or desire: [WHAT DRIVES THEM]
Landing page URL: [URL]

For each variation, use a distinct angle: e.g., fear-of-loss, social proof, curiosity, direct benefit, objection-first. Label each variation with its angle. Include headline and primary text for each. Stay within platform character limits.
Example output
Platform: Meta Ads Variation 1 — Direct Benefit Headline: Client reports on autopilot. Primary text: Connect your data sources once. Databox writes and sends branded reports to every client, every week. No spreadsheets. No formatting. [URL] Variation 2 — Fear of Loss Headline: You're spending 2 days a month on this. Primary text: The average agency wastes 18 hours per month pulling client reports manually. That's time you're not billing. Automate it in an afternoon. [URL] Variation 3 — Social Proof Headline: 1,400 agencies already switched. Primary text: "We got 38 hours a month back just from automating reports." — Jordan M., Trellis Agency. See what you'd reclaim. Free trial, no card needed. [URL] Variation 4 — Objection-First Headline: "We tried dashboards. Clients never logged in." Primary text: That's why Databox sends reports automatically — no client login required. They get it in their inbox, every week. [URL]

TipLabel each variation by its psychological angle before writing — it forces genuine creative diversity. Variations that share an angle tend to produce nearly identical copy, which wastes your testing budget.

ChatGPTGeminiClaude

Summarize a competitor's positioning

Distill a competitor's site or messaging into strengths and gaps.

The prompt
Analyze the competitor messaging I've pasted below and produce a structured summary.

Sections:
1. Core positioning statement (what problem they claim to solve, for whom)
2. Key claims and proof points they use (list the top 4–5)
3. Messaging strengths — what they do well and why it works
4. Messaging gaps or weaknesses — what they underplay or avoid
5. How our positioning should differ — one paragraph on the angle to own

Competitor name: [NAME]
Our product: [DESCRIPTION]
Competitor messaging (paste homepage copy, about page, or ad text): [PASTE]
Example output
Competitor: Whatagraph 1. Core positioning: "One platform to collect, visualize, and share marketing data" — aimed at agencies managing multiple client accounts. Positions on multi-source integration and speed. 2. Key claims: 100+ integrations; auto-scheduled reports; client-ready white-label; no developer needed; "saves 10+ hours per week." 3. Strengths: Integration breadth is credible and specific. "No developer" claim directly removes the biggest agency objection. White-label framing respects the agency relationship. 4. Gaps: No social proof with specific numbers on homepage. Doesn't address accuracy/data freshness. Pricing page buried — creates friction. No mention of what happens when a data source breaks. 5. Differentiation angle: Own data reliability and audit trail. Lead with "reports your clients trust" rather than "reports that build themselves" — shift the value from time saved to credibility earned.

TipPaste the competitor's homepage, pricing page, and one ad into the prompt together — the gaps between what they say on each page often reveal more than any single page alone.

ChatGPTGeminiClaude

Recap a campaign's results

Turn campaign metrics and notes into a shareable recap.

The prompt
Turn my campaign notes and metrics into a clean, shareable campaign recap.

Structure:
1. Campaign name, dates, and goal
2. Key results — bullet list, numbers first (include what hit vs. missed target)
3. What drove performance (2–3 factors, evidence-based)
4. What underperformed and the likely reason
5. Recommendations for the next campaign (3 bullets, specific and actionable)

Do not invent numbers. If a metric is missing, mark it as "not tracked."

Campaign notes and metrics: [PASTE]
Example output
Campaign: Q2 Agency Awareness — LinkedIn + Email Dates: Apr 1 – May 31 | Goal: 200 demo requests Key results: - Demo requests: 218 (target: 200) ✓ - LinkedIn impressions: 1.2M (target: 800k) ✓ - Email open rate: 34% (target: 28%) ✓ - Cost per demo: $142 (target: $120) ✗ - Webinar registrations: 87 (target: 150) ✗ What drove performance: Thought-leadership posts outperformed case study posts 3:1 on engagement — consistent with Q1 data. Email series with the "reporting gap" angle had the highest CTR (6.1%) across all sends. Underperformance: Webinar suffered from a 10-day gap between registration and event date. Drop-off rates suggest the window was too long. Cost-per-demo exceeded target because LinkedIn CPMs rose 18% in May. Next campaign recommendations: - Cut webinar lead-to-event window to 5–7 days - Reallocate 20% of LinkedIn budget to email (lower CPL) - Test one direct-benefit hook in place of thought-leadership for cold audiences

TipIncluding targets alongside actuals in the results section (hit vs. missed) forces honest evaluation and makes the recommendations feel grounded in evidence rather than opinion — stakeholders trust recaps that name what did not work.

Frequently asked questions

How do I write an SEO content brief with ChatGPT?

Use the content-brief prompt with your target keyword and topic. It returns search intent, related terms, a recommended word count, an H1 and heading structure, the gap in the current top-ranking article, and a differentiating angle — everything a writer needs to start.

Can ChatGPT write meta titles and descriptions?

Yes. The meta prompt generates click-worthy titles and descriptions that respect length limits. For bulk pages, a dedicated tool is faster — see the free meta description generator linked on this page.

How do I repurpose one blog post into social posts?

Paste the article into the repurposing prompt and name your platforms. It pulls the key points into LinkedIn, X/Twitter, and Instagram-ready posts, each rewritten for that platform’s format rather than copy-pasted.

Are these prompts good for any AI model?

Yes — they work in ChatGPT, Gemini, and Claude. Gemini is handy when you need current sources for research; Claude is strong for matching a brand voice from samples. The core prompt is the same.