Brief a writer — or yourself — to actually rank. These prompts build SEO content briefs, outlines, keyword clusters, meta tags, and FAQs around search intent, not guesswork.
Ranking content starts with a brief, not a blank doc. The prompts here produce one: target keyword and related terms, the search intent behind the query, a heading structure, the gap in the current top result, and a differentiating angle. Others cluster a keyword list into pages, draft meta tags that fit the limits, and mine an FAQ from real “People Also Ask” questions.
These get you a strong brief fast; the editorial judgment and the writing are still yours. Once the content is live, you’ll want tools for the repetitive bits — generating meta descriptions, checking titles, building sitemaps. Pair these prompts with our free AI SEO tools to ship the technical work faster.
10 prompts · free to copy · example output on each
ChatGPTGeminiClaude
Write an SEO content brief
Give a writer everything they need to rank: intent, outline, keywords, angle.
The prompt
Write a complete SEO content brief for an article targeting the keyword [TARGET KEYWORD].
Include:
- Primary keyword and 4–6 semantically related terms to weave in naturally
- Search intent classification (informational / navigational / commercial / transactional)
- Target audience and their assumed knowledge level
- Recommended word count range
- Suggested H1, H2 headings, and one H3 example
- One competing article to beat and what it is missing
- Angle that differentiates our piece
- One internal-link opportunity to [RELATED PAGE OR CATEGORY]
Topic area: [TOPIC]. Our product/service: [PRODUCT].
Example output
Target keyword: project management software for agencies
Intent: Commercial investigation (users comparing options before buying)
Audience: Agency ops managers, 30–200 staff; know PM tools, deciding to switch
Related terms to include: agency workflow software, client project tracking, resource allocation tool, retainer management, agency time tracking
Word count: 1,800–2,400
H1: The Best Project Management Software for Agencies in 2025
H2s: What makes agency PM different | How we tested | Top 6 tools | Feature comparison | Who should pick what | Bottom line
Gap in top result: Lacks pricing tiers and doesn't address retainer-based billing.
Angle: Focus on retainer + billable-hour workflow — the agency-specific pain point competitors skim.
Internal link: Link to /agency-time-tracking-guide at first mention of "time tracking."
TipPasting one competing article's URL and asking the model to find its gaps produces sharper angle ideas than asking it to invent them from scratch.
ChatGPTGeminiClaude
Outline an SEO blog post
Build a search-intent-driven outline before writing a word.
The prompt
Create a detailed outline for a blog post targeting [PRIMARY KEYWORD]. The post should satisfy [SEARCH INTENT: informational / commercial / transactional].
Audience: [WHO THEY ARE AND WHAT THEY ALREADY KNOW]
Deliverables:
- H1 with the keyword placed naturally
- H2 sections with a one-sentence rationale for why each section serves the reader's intent
- One H3 under each H2 showing how to add depth without padding
- A conclusion that includes a soft CTA to [DESIRED NEXT STEP]
- Estimated word-count split per section
Example output
H1: How to Reduce Employee Onboarding Time Without Cutting Corners (~80 words)
H2: Why onboarding still takes too long at most companies (rationale: names the problem so readers confirm they're in the right place) ~250 words
H3: The three places time actually disappears
H2: Five tactics that cut time-to-productivity in half (rationale: the payoff readers came for) ~700 words
H3: Tactic 2 — async video walkthroughs instead of live shadowing
H2: What not to cut — mistakes that create costly re-onboarding ~350 words
H3: The one thing never to async
Conclusion + CTA: summarize, link to onboarding checklist template ~150 words
TipAdding a rationale for each H2 forces you to justify every section against reader intent — it is the fastest way to spot padding before you write a single word.
ChatGPTGeminiClaude
Cluster keywords into topics
Group a keyword list into pages and pillar topics.
The prompt
I have a list of [NUMBER] keywords related to [BROAD TOPIC]. Group them into clusters that each represent one distinct page or article.
For each cluster:
- Give it a topic label
- Identify the best primary keyword to target
- List 3–5 supporting terms that belong on the same page
- Classify the cluster intent (informational / commercial / transactional)
- Flag if any two clusters are too similar to separate (cannibalization risk)
Keywords to cluster: [PASTE LIST]
Example output
Cluster 1 — Email Marketing Automation (informational)
Primary: email marketing automation
Supporting: automated email campaigns, email drip sequence, marketing automation tools, triggered emails
Note: "best email automation software" overlaps with Cluster 3 — keep on Cluster 3, not here.
Cluster 2 — Email Open Rate Benchmarks (informational)
Primary: email open rate by industry
Supporting: average open rate email, email benchmark 2025, what is a good open rate
Cluster 3 — Email Automation Software Comparison (commercial)
Primary: best email marketing automation software
Supporting: Klaviyo vs Mailchimp, email automation pricing, email tool reviews
Cannibalization risk: Clusters 1 and 3 share "automation" — differentiate by intent (how-to vs. buy).
TipAsk the model to flag cannibalization risks explicitly — it is easy to build two pages that split ranking signals instead of one page that wins.
ChatGPTGeminiClaude
Write meta titles and descriptions
Generate click-worthy, length-safe SERP snippets.
The prompt
Write 3 meta title options and 2 meta description options for a page targeting [TARGET KEYWORD].
Page topic: [BRIEF DESCRIPTION OF PAGE CONTENT]
Audience: [WHO IS SEARCHING]
Rules:
- Titles: 50–60 characters including the keyword. No clickbait. Make each title take a different angle (keyword-first / benefit-first / question).
- Descriptions: 140–155 characters. Include the keyword, a clear benefit, and a soft call to action. No truncation.
- Label each option with its character count.
Example output
Titles:
A: "Project Management Software for Agencies | [Brand]" — 51 chars | keyword-first
B: "Run Client Projects Without the Chaos — [Brand]" — 48 chars | benefit-first
C: "Which PM Tool Fits Your Agency? Compare Top 6" — 46 chars | question/comparison
Descriptions:
A: "Compare the top project management tools built for agencies. Retainer billing, client portals, and resource tracking in one place. See which fits your team." — 155 chars
B: "Agency teams waste hours switching between tools. Find the PM software that handles clients, timelines, and billing — without the spreadsheet chaos." — 147 chars
TipGenerating titles in three distinct angles (keyword-first, benefit-first, question) gives you real creative range to A/B test, rather than minor word-order variations that perform the same.
ChatGPTGeminiClaude
Repurpose a blog post into social
Spin one article into a week of platform-ready posts.
The prompt
Take the blog post below and repurpose it into 5 social media posts — one per platform: LinkedIn, Twitter/X, Instagram, Facebook, and Threads.
Each post should:
- Pull a distinct angle or insight from the article (no two posts should make the same point)
- Match the platform's tone and length norms
- Include a platform-appropriate CTA linking back to the article
Blog post: [PASTE POST OR SUMMARY]
Article URL: [URL]
Example output
LinkedIn (professional, ~150 words): "Most agencies blame scope creep for missed deadlines. The data says it's usually something quieter: nobody agreed on what 'done' looks like at kickoff. We analyzed 200 completed agency projects and found that the ones finishing on time shared one habit... [link]"
Twitter/X (~240 chars): "Agencies that finish projects on time don't have better clients. They agree on 'done' before work starts. 3 questions we ask every kickoff: [link] 🧵"
Instagram (caption, visual hook): "The one question that prevents scope creep 👇 (swipe to see all 3) Most agencies never ask it at kickoff. Full breakdown at the link in bio."
Facebook (~80 words conversational): "We looked at 200 agency projects to find what on-time delivery actually had in common. It wasn't better tools or bigger teams. It was one kickoff habit. Worth a read if your deadlines slip more than you'd like. [link]"
Threads (casual, 2 short paras): "Hot take: scope creep is a kickoff problem, not a client problem. Read our breakdown — link in bio."
TipForce each post to pull a different angle by numbering the key insights in the article and assigning one insight per platform — this prevents every caption from recycling the same hook.
ChatGPTGeminiClaude
Plan a monthly content calendar
Turn topics into a scheduled, channel-mapped calendar.
The prompt
Build a one-month content calendar for [COMPANY / PRODUCT TYPE] targeting [AUDIENCE].
Input:
- Content pillars: [LIST 3–4 TOPICS]
- Channels: [e.g., blog, LinkedIn, email newsletter, Instagram]
- Publish frequency by channel: [e.g., blog 2x/week, social daily]
- Any upcoming dates or campaigns to build around: [EVENTS / LAUNCHES]
Output format: a week-by-week table with columns: Week | Date | Channel | Content Type | Topic / Title | Primary Keyword or Theme | Goal (awareness / consideration / conversion)
Example output
Week 1 | Jun 2 | Blog | Long-form guide | "How to Onboard Remote Employees in Under 2 Weeks" | remote employee onboarding | Awareness
Week 1 | Jun 3 | LinkedIn | Thought-leadership post | Stat from the guide: 6-week average ramp | onboarding efficiency | Awareness
Week 1 | Jun 5 | Email | Newsletter | Curated: 3 onboarding templates + blog CTA | — | Consideration
Week 2 | Jun 9 | Blog | Comparison post | "Loom vs. Notion for Async Onboarding" | async onboarding tools | Consideration
Week 2 | Jun 10–14 | LinkedIn + Instagram | Daily tips (5 posts) | One tip per day from the guide | onboarding tips | Awareness
Week 3 | Jun 16 | Blog | Case study | "How [Client] Cut Ramp Time from 6 to 2 Weeks" | onboarding case study | Conversion
Week 3 | Jun 19 | Email | Product email | Case study + free trial CTA | — | Conversion
TipIncluding the Goal column on every row forces you to verify that the full calendar moves buyers through awareness, consideration, and conversion rather than clustering at one stage.
ChatGPTGeminiClaude
Write landing page copy
Draft conversion-focused landing page copy from a simple brief.
The prompt
Write conversion-focused landing page copy for [PRODUCT / OFFER].
Brief:
- Target visitor: [WHO THEY ARE, HOW THEY ARRIVED]
- Their primary problem: [PAIN POINT]
- What the product does: [ONE-LINE DESCRIPTION]
- Key proof points: [STAT, TESTIMONIAL, OR CUSTOMER LOGO]
- Primary CTA: [ACTION + OFFER, e.g., "Start free trial"]
Sections to write: Hero (headline + subhead + CTA), Problem block (2–3 sentences), Solution block (3 benefit bullets), Social proof (use my proof points), and a closing CTA. Plain language, no filler phrases.
Example output
HERO
Headline: Stop losing 40 hours a month to manual client reporting.
Subhead: Databox pulls your clients' metrics into one dashboard and writes the report for you — automatically, every week.
CTA: Start your free 14-day trial →
PROBLEM
Agency reporting eats time you don't have. Pulling numbers from five tools, formatting slides, chasing missing data — it's two days of work that should take 20 minutes.
SOLUTION
- Connect any source in minutes: Google Analytics, HubSpot, Meta Ads, and 70+ more
- Auto-generated reports your clients can open without a login
- Custom white-label branding on every dashboard
SOCIAL PROOF
"We reclaimed 38 hours a month on reporting alone." — Jordan M., Head of Growth, Trellis Agency
Trusted by 1,400+ marketing teams.
CLOSING CTA
See your clients' data in one place today. No credit card required.
TipSpecifying how the visitor arrived (paid ad, organic search, email) lets the model calibrate how much context to establish in the hero — a cold paid-ad visitor needs more orientation than a warm email click.
ChatGPTGeminiClaude
Generate an FAQ from real questions
Build an FAQ that captures long-tail and "People Also Ask" queries.
The prompt
Generate an FAQ section for a page about [TOPIC / PRODUCT] using the question-style keywords below.
For each question:
- Rewrite the question in natural spoken language (as a real person would ask it)
- Write a 40–80 word answer optimized for featured-snippet format (direct answer in the first sentence)
- Note which question is most likely to appear in Google's "People Also Ask" box and why
Target keyword questions: [PASTE KEYWORD QUESTIONS]
Product or page context: [BRIEF DESCRIPTION]
Example output
Q: How long does it take to set up a client reporting dashboard?
A: Most users connect their first data source and have a live dashboard in under 15 minutes. Connecting Google Analytics, HubSpot, or Meta Ads is a single OAuth login — no developer needed. Full white-label setup with your agency's branding takes about an hour.
PAA likelihood: High — matches "how long does X take" patterns Google surfaces for software tools.
Q: Can clients view dashboards without logging into the tool?
A: Yes. Every dashboard generates a shareable link your clients can open in any browser without creating an account or password. You control whether the link is view-only or allows data filtering.
Q: Is there a free plan for agencies?
A: Databox offers a free plan with three data source connections and one dashboard — enough to test it with one client before committing to a paid tier.
TipPaste the actual People Also Ask questions from a Google search into this prompt — they are already the exact phrasing Google wants to surface, so matching them in your answer text is a direct featured-snippet signal.
ChatGPTGeminiClaude
Write a marketing newsletter
Draft a newsletter people open and click, from your raw updates.
The prompt
Write a marketing email newsletter using my raw notes below.
Structure:
1. Subject line (curiosity-driven, under 50 characters, no clickbait)
2. Preview text (complements the subject, under 90 characters)
3. Opening hook — one or two sentences that make the reader feel the issue is already theirs
4. Main content — [NUMBER] sections, each with a short header, 2–3 sentences, and one link
5. Sign-off from [SENDER NAME / PERSONA]
Tone: [e.g., direct and warm / conversational / expert but approachable]
Raw updates to include: [PASTE YOUR NOTES OR BULLET POINTS]
Example output
Subject: The report nobody reads (and how to fix it)
Preview: Most client reports answer the wrong question entirely.
---
Hi [First Name],
Every client report answers "what happened?" Most clients want to know "should I be worried?" That gap is why reports don't get read.
THIS WEEK
Reporting fix
Stop leading with traffic. Lead with the metric that decides the month — revenue, leads, or pipeline. One number, then context. [Read the full approach →]
Template we're sharing
We built a one-page weekly client dashboard that fits on a phone screen. No scroll required. [Download it free →]
Quick read
Rand Fishkin on why vanity metrics survive: "Because they're easy to report, not because they matter." Worth 4 minutes. [Link]
---
Until next week,
[Sender Name]
TipWrite the preview text to complete the subject line, not repeat it — together they are one sentence the reader reads before deciding to open. Testing them as a unit beats A/B testing either one alone.
ChatGPTGeminiClaude
Generate ad copy variations to test
Produce multiple ad angles and hooks for A/B testing.
The prompt
Write [NUMBER] ad copy variations for [PLATFORM: Google / Meta / LinkedIn] promoting [PRODUCT / OFFER].
Product: [ONE-LINE DESCRIPTION]
Target audience: [WHO THEY ARE]
Primary pain or desire: [WHAT DRIVES THEM]
Landing page URL: [URL]
For each variation, use a distinct angle: e.g., fear-of-loss, social proof, curiosity, direct benefit, objection-first. Label each variation with its angle. Include headline and primary text for each. Stay within platform character limits.
Example output
Platform: Meta Ads
Variation 1 — Direct Benefit
Headline: Client reports on autopilot.
Primary text: Connect your data sources once. Databox writes and sends branded reports to every client, every week. No spreadsheets. No formatting. [URL]
Variation 2 — Fear of Loss
Headline: You're spending 2 days a month on this.
Primary text: The average agency wastes 18 hours per month pulling client reports manually. That's time you're not billing. Automate it in an afternoon. [URL]
Variation 3 — Social Proof
Headline: 1,400 agencies already switched.
Primary text: "We got 38 hours a month back just from automating reports." — Jordan M., Trellis Agency. See what you'd reclaim. Free trial, no card needed. [URL]
Variation 4 — Objection-First
Headline: "We tried dashboards. Clients never logged in."
Primary text: That's why Databox sends reports automatically — no client login required. They get it in their inbox, every week. [URL]
TipLabel each variation by its psychological angle before writing — it forces genuine creative diversity. Variations that share an angle tend to produce nearly identical copy, which wastes your testing budget.
A content brief tells a writer exactly how to make a page rank: the target keyword and related terms, the search intent, the audience, a recommended structure and word count, the gap in competing articles, and the angle that will beat them. The brief prompt here produces all of that.
How do I cluster keywords with ChatGPT?
Paste your keyword list into the keyword-cluster prompt. It groups terms by intent into page-level topics and a pillar structure, so you build the right number of pages instead of one bloated post or many thin ones.
Can ChatGPT write meta descriptions and titles?
Yes — the meta prompt writes click-worthy, length-safe titles and descriptions. For doing this across many pages at once, a dedicated generator is faster; our free AI SEO tools include one.
Do these prompts guarantee a top ranking?
No prompt can — rankings depend on your site’s authority, the competition, and genuinely useful content. These prompts make your content well-structured and intent-matched, which is the part you control.
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